Our ads are all geared to older people. It makes no sense to us why a younger person would fill out one of our ads that look like this:
Unfortunately, one of the issues with Internet advertising -- there is no possible way to stop any one from filling out the form (just as with print or direct mail, there is n o way to keep someone from responding). Therefore, there will be a small number of leads that simply do not qualify and these should easily be offset by the leads who become clients and are worth $3,000 or more from their initial transaction.
We do not give replacements in the rare times this occurs that the prospect is too young (or does not speak English or does not have money) as this is not an issue we can control.