If during your presentation, advisor says "can I see the booklets"
you have him open a new browser tab and go to advisorbbooklets.com
you then must guide his attention as shown on this video
https://www.screencast.com/t/V5mh8OKD
You CANNOT let the advisor say "I will read through the booklet and call you back." Rather, you must guide the advisor through the booklet right THEN and close the sale.
If the advisor focuses on the content of the booklet, you must make this point "the idea of the booklet is to show the prospect that you are really smart and an expert. The booklet does not mention any products or services because you will talk about those once you meet with the prospect."
You can add this point if you like.
You may or may not want to explain this to an advisor because some may not get it.
Too many advisors do not understand the difference between marketing and sales. The booklet will not make a sale and is not intended to make a sale. 95% of the consumers will not read the booklet. So what is the purpose of the booklet?
It's called first impressions. The consumer opens their email clicks on the booklet it opens up and the immediately see the advisors photo and his credentials and a very professionally done booklet. They may then flip through some of the pages and are immediately impressed that this is a very professional presentation and then three seconds they form the impression in their mind, "wow, this is a very professional presentation, this person seems to be a real expert."
That all happens in three seconds and the consumer will never read the booklet. But the booklet has performed it's very important function of making sure that the professional has a high impression in the mind of the prospect.
Dummy booklet account:
User: visitor@advisorbooklets.com
Pw: laststop
Download copy of booklets
https://advisorbooklets.com/samples.php